Stellar Lifestyle aims to establish a platform that encourages corporations to engage with investors for ongoing co-innovation and product co-creation with a focus on enhancing operational efficiency and boosting revenues. The initiative aims to construct new business venture verticals that generate additional revenue streams while delivering unique experiences and conveniences that cater to the lifestyle preferences and interests of commuters in Singapore.

Gain access to innovation support resources and grants worth up to $335k from IMDA when you sign up on their Open Innovation Platform (OIP).

Follow us on TikTok – @Stellarate

Stay tuned to get the latest updates on our programme, find out more about the grants and support packages available or even watch pitches from innovators and more!



14 & 23 AUG

Announcement of Enterprise Grant Winners


Develop Minimum Viable Product &


9 Jun

Pitch for Enterprise (Non-Sector-wide) Grants


Sector-Wide Challenge Pitch and Selection of Winner

SEP 2023

FEB 2024

And Scaling Grants of up to $425k

Benefits of Our Innovation Programme

Obtain up to $495,000 worth of grants

Find Out More

Exclusive Innovation Support and Resource Package

Find Out More

Participate in SUTD’s ARISE Programme and SUTD’s ESG Impact Lab

Find Out More

Exclusive opportunity to penetrate the Japanese market

Find Out More

Gain access to IMDA Pixel innovation and incubation space

Find Out More

Up to $495,000 worth of grants!

Up to 10 startups


Up to $70,000 each

with a

Innovation and
Support Package

Up to 10 startups

Up to $70k each

Innovation and Support Package

Supported by:

Challenge Statements

Omnichannel Shopping Experience


How might we encourage online shoppers to visit physical stores, engage with the products, and make in-store purchases, thereby creating a seamless omnichannel shopping experience?

Fully-Automated Retail and F&B Concepts

How might we imagine new fully-automated and sustainable innovations that improves efficiency, reduce costs and optimise operations for retailers and customers in the retail and food & beverage sectors?

Novel Retail Products and Service Offerings

How might we create new retail product/service offerings that are relevant to commuter needs, and help revitalise and create vibrancy within the retail ecosystem of train stations?

Driving Community

How might we transform train stations into destinations that will appeal to the commuting community, using data-driven insights about their interests?

Optimising Marketing with Commuter Demographic Data

How might we effectively capture and analyse the demographic, commuting, and location data of commuters in and around train stations and Out-of-Home media assets near roads, to gain deeper insights into commuters’ needs and preferences and optimise marketing efforts for targeted engagement?

Reimagining Co-Working Spaces

How might we differentiate our Staytion co-working spaces in unique ways that are meaningful to customers (both B2C and B2B), enrich our station ecosystem and create new revenue streams?

Automated Goods Delivery

How might we create a manpower-saving, safe and scalable technical solution to transport large volumes of heavy goods via the staircases of SMRT train stations?

Our Innovation Goals

Optimising Capabilities

Develop the ability to enhance operational efficiency and boost revenue as a solution offered to retail tenants and advertisers operating within the transit network.

Growing Revenue Streams

Establish novel verticals for business ventures based on cutting-edge technologies to generate fresh sources of revenue.

Curating Novel Experiences

Design unique retail and advertising experiences that cater to the lifestyle preferences and interests of commuters in Singapore.

Upcoming Events

E-Commerce Asia Expo

11 – 12 Oct 2023

View more


31 Oct – 2 Nov 2023

View more


Stellar Lifestyle partners NUS Enterprise to kickstart its inaugural corporate Innovation Programme

1 June 2022

20 October 2022

Launch of a new living lab for SMEs’ business experiments, an Incubation Hub for POC, opens at Esplanade MRT Station

Enterprise Singapore and Stellar Lifestyle unveil $500,000 funding to accelerate start-up innovation within the MRT network

25 October 2022