
12 months rent free retail space + $500,000 marketing support + $20,000 cash grant
CHALLENGE STATEMENT
How might we activate prime SMRT retail spaces with novel, technology-led retail concepts that give commuters a compelling reason to stop, engage and spend — turning high-footfall corridors into commercial destinations worth returning to?
OPPORTUNITIES AND REWARDS

SPONSORED RETAIL SPACE
Up to 12 months sponsored retail space at SMRT station. Pilot and validate your concept within SMRT network*
MARKETING & MEDIA SUPPORT
Up to $500,000 worth of marketing and media support. Gain exposure through Stellar Lifestyle and Stellar Ace’s media and advertising network.


GRANT SUPPORT
Grant award of up to $20,000 per winner. Support the development and deployment of your solution.
FINANCING & DIGITAL SOLUTIONS
Access preferential financing support, digital solutions and business services through UOB. Support your business in growth and operational needs.


INTERNATIONAL EXPANSION OPPORTUNITIES
Potential pathways to explore market expansion opportunities in Japan through JRE Ventures.
* Up to 12 months of sponsored retail space at SMRT station. Participants may be offered an optional tenancy renewal for a further 12 - 24 months after the sponsored period, subject to mutual agreement and prevailing commercial terms.
ELIGIBILITY FOR APPLICATION
Stellar Lifestyle welcomes applications from companies, startups, SMEs and innovators seeking to pilot and validate their concepts within Singapore's SMRT network.
- Be a business entity registered in Singapore. International companies may apply through a Singapore-registered entity
- Have an existing partnership, collaboration, Letter of Intent (LOI), or similar arrangement with an organisation that has a presence in Singapore
- Be prepared to pilot and operate the proposed solution within the SMRT network if selected

KEY DATES & TIMELINE
APPLICATION OPENS
6 Jul 2026

Challenge kicks off on IMDA's Open Innovation Platform.
APPLICATION CLOSES
14 Aug 2026

Shortlisted applicants proceed to 1-to-1 discussions for further evaluation.
SHORTLISTING & CLARIFICATION
31 Jul – Early Sep 2026

Finalists showcase proposals, followed by winner selection.
FINAL SHOWCASE & SELECTION
End Sep 2026

By clicking "Apply Now", you will be redirected to the IMDA Open Innovation Platform (OIP) to complete your application.
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