TransitLink and Stellar Ace Ink Synergistic Partnership for Marketing and Exclusive Media Sales Representation

TransitLink and Stellar Ace Ink Synergistic Partnership for Marketing and Exclusive Media Sales Representation

January 21, 2022

Both parties will jointly promote the TL SimplyGo app and WINK+ app while bringing more perks to commuters.

Transit Link Pte Ltd (TransitLink), a service provider in Singapore’s public transport sector, and Stellar Lifestyle Pte Ltd’s media and digital arm, Stellar Ace, are collaborating to jointly promote TransitLink’s TL SimplyGo app and Stellar Ace’s WINK+ app. The recent successful execution of our current Unleash the Gates campaign showcased WINK+ app’s gamification and rewards capability and resulted in a significant uplift of new TL SimplyGo app users.

Under the 2-year marketing partnership, TransitLink will adopt the WINK+ app as a customer loyalty platform for the redemption of rewards such as public transport fare rebates that may be offered under any acquisition campaign to drive usage of the TL SimplyGo app and WINK+ app.

TransitLink has also exclusively appointed Stellar Ace as the sales and marketing representative for all its available offline and online advertising assets which includes the TL SimplyGo app and its transit ticketing machine – the TransitLink Kiosk, located at major bus interchanges and integrated transport hubs. The addition of these new advertising assets will expand Stellar Ace’s Home-Travel-Eat-Shop-Play Daily Touchpoint Ecosystem, which has delivered a uniquely strong consumer journey engagement and top of mind recall.

“With our TL SimplyGo app, commuters are able to perform a wide variety of travel-related services, such as viewing their travel transaction history, topping up their account-based stored value travel card and planning their public transport journey, with ease while on the go. We are delighted with this partnership with Stellar Ace, which adds a new dimension to our TL SimplyGo app by rewarding commuters using the TL SimplyGo app through the WINK+ loyalty programme. It is also a step towards opening up opportunities with partners and advertisers to expand the range of benefits that our users can enjoy on top of the services that we are currently offering,” said Mr Lee Yuen Hee, Chief Executive Officer, Transit Link Pte Ltd.

Ms Jeslyn Tan, Managing Director, Stellar Ace said, “We are thrilled with this synergistic partnership. This multi-prong alliance created exciting engagement milestones for both apps and reinforces an even stronger and targeted reach of our consumers utilising public transport daily. The understanding of the transit audience travel pattern will help us synergise transport-related activities through SimplyGo and a consumer loyalty programme with WINK+ app. For Advertisers, coming on board Stellar Ace will mean reaching out to a connected and seamless Offline to Online (O2O) audience with continuous recall of your brand message with accountable ROIs.”

Advertisers who are interested to have their brand message on the media assets can connect with Stellar Ace now via [email protected] to find out more.

TransitLink and Stellar Ace Ink Synergistic Partnership for Marketing and Exclusive Media Sales Representation

TransitLink and Stellar Ace Ink Synergistic Partnership for Marketing and Exclusive Media Sales Representation

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