Launch of Stellar Lifestyle

Launch of Stellar Lifestyle

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16 Aug 2021 – Stellar Lifestyle Pte Ltd (previously SMRT Commercial Pte Ltd) launches today as an elevation of our business aspirations for the Media & Digital, Properties and newly created Lifestyle B2C solutions. Housed under a united Stellar branding, our portfolio of wholly-owned and Joint Venture companies will be known as:

Stellar Lifestyle Pte Ltd, for all our commercial and lifestyle businesses

Stellar Ace, our media & digital brand with an extensive Home, Travel, Shop, Eat, Play advertising ecosystem

Stellar Space, our properties brand covering retail spaces at North South, East West and Circle Lines, including Thomson-East Coast Line (managed by JV company Stellar SG-JP  Pte Ltd); and retail spaces at Kallang Wave Mall and Singapore Indoor Stadium at the Singapore Sports Hub precinct (managed by JV company Stellar Alpha Pte Ltd)

As the largest managing agent of retail and advertising spaces in Singapore’s rail network, Stellar Lifestyle aims to create vibrant transit destinations through continuous innovation, with a desire to make our everyday touchpoints better.

Our new focus area of Lifestyle B2C solutions complements our placemaking efforts to improve both transit and adjacent to transit spaces, where we will introduce novel retail concepts and services to address current gaps in offerings and cater to future needs as well.

For media & digital, Stellar Ace is our Offline and Online Engagement Strategist, offering a unique Home-Travel-Eat-Shop-Play network of physical and digital daily audience touchpoints. We have an unparalleled suite of advertising assets, ad technology, creative marketing capabilities, and activation solutions. We also offer direct to mobile consumer engagement through WINK+, our rewards app that has gamification and location-based offerings.

Stellar Space is Singapore’s leading property manager of retail spaces, managing over 78,000 sqm of commercial spaces, island-wide. We provide on-the-go F&B and retail services to complement diverse lifestyle needs, and strive to improve spaces in and around our public transport network to better serve Singaporeans with community services and everyday conveniences.

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