Stellar Ace and FairPrice Group (FPG) Media announced their collaboration to offer a suite of comprehensive, omnichannel media inventory to advertisers by letting them efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Stellar Ace and FPG Media partnership brings it to a whole new level by offering a unique and connected ecosystem covering commute-street-dine-shop-mobile digital network which combines thousands of digital screens across train stations, bus interchanges, to supermarkets, convenience stores, to food courts in malls, coffee shops in heartlands, direct mobile consumer engagement through WINK+ and unique destinations like Lau Pa Sat, together with the fast-growing FairPrice Online e-commerce platform.
FairPrice Group Media brings together media inventory at over 570 retail and dining locations across Singapore, together with its e-commerce platform, FairPrice Online. This rich array of media options are backed by the unique data capabilities of the award winning Link rewards program. Soon, Link and WINK+, will also be surging ahead to build new possibilities in seamless rewards extensions and gamified user experience.
Jeslyn Tan, Vice President of Stellar Ace said, “We are thrilled about this partnership with FPG Media. We thank Disney+ and Dettol, as first-mover advertisers on these bundled platforms. The full suite of assets which we are now representing, brings together perfectly our very own Travel-Eat-Shop-Play ecosystem creating a strong audience top of mind recall across their daily touchpoints. We now offer a comprehensive Offline to Online (O2O) solution, led by measured data insights, and the ability to curate cross-asset creative ideas for our clients.”