Stellar Lifestyle and The Place Holdings to Collaborate on Digital Initiatives to Shape the Future of Digital Media

Stellar Lifestyle and The Place Holdings to Collaborate on Digital Initiatives to Shape the Future of Digital Media

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Media & Digital Solutions, Trade Release

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Stellar Lifestyle Pte. Ltd. (“Stellar Lifestyle”), a business arm of SMRT Corporation Ltd. and SGX mainboard-listed company, The Place Holdings Limited (“The Place Holdings”, the “Company” or “天阶控股” and together with its subsidiaries, the “Group”) are pleased to announce that it has entered into a non-binding Memorandum of Understanding (“MOU”) to jointly collaborate to shape the future of digital media and tap new opportunities in the digital economy.


Creating vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better, Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. Notably, both The Place Holdings and Stellar Lifestyle aim to build Singapore’s first Sky Screen, a suspended video screen that will be an enhanced version of Beijing’s iconic attraction, 世贸天阶梦幻天幕 (“Shimao Tianjie Sky Screen”). As a high-tech visual extravaganza, the Sky Screen is envisaged as a new attraction in Singapore that will be integrated with smart digital technology system and immersive media, boosting new business vibrancy and creating new possibilities in digital media solutions.

Shimao Tianjie Sky Screen is located at No. 9 Guanghua Road, Chaoyang District, Beijing, theheart of Beijing’s Central Business District (CBD) and it is one of the largest sky screens in Asia with 7,500 sqm of LED lights across a space of 250m long and 30m wide, offering a spectacular light show experience with high-resolution imagery and state-of-the-art, immersive sound systems as well as technological features that enable interactivity. Pioneering new experiential marketing experiences, Shimao Tianjie Sky Screen has
established a strong brand and continues to be a popular venue and platform for various events, advertisements and media.


The Group recently announced a separate MOU to undertake two acquisitions that includes the licensing of the Intellectual Property Rights for the use in the operation and management of Shimao Tianjie Sky Screen and the acquisition of certain assets and businesses relating to Shimao Tianjie Sky Screen. More information on Shimao Tianjie Sky Screen can be accessed at https://www.theplacebeijing.com.

Mr Seah Moon Ming, Chairman of SMRT Corporation Ltd, said, “The Place Holdings has an impressive business track record of more than 30 years in developing market-leading media, tourism, and real estate businesses. As a financial, aviation and technology hub, Singapore is one of the most connected countries in the world. It is a good springboard for The Place Holdings and Stellar Lifestyle to showcase the convergence of 5G, new technologies and media concepts to bring greater value to businesses and consumers. This MOU signifies our desire to jointly develop experiential solutions through leading-edge technology for smart commuter-station connections. We are confident that this would pave the way for greater business success together.”

Mr J Zenghe (吉增和), Executive Chairman of The Place Holdings, said, “Innovative visual experiences and new digital media technology continue to play a pivotal role in boosting mindshare among consumers as our physical and digital worlds come closer together. As Singapore’s largest managing agent of retail and advertising spaces in Singapore’s rail network, Stellar Lifestyle has created a thriving ecosystem that includes F&B, shopping and digital solutions. Through this strategic collaboration, we aim to combine our unique complementary strengths in enhancing smart commuting and creating innovative digital media solutions within this ecosystem. This is an important milestone for the Group as we deepen our business roots in Singapore and create new value propositions with our capabilities in immersive media and digital technologies.”

Mr Ji added, “With the Sky Screen’s visual extravaganza and technology features, we aim to contribute to the vibrancy and diversity of Singapore’s retail and tourism landscape by creating unique and engaging experiences. Together with Stellar Lifestyle’s extensive touchpoints across Singapore, there are significant opportunities to continuously improve our service offerings and experience to targeted audiences and to redefine the future of digital media solutions.”

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