Stellar Ace ties up with Transit Link, MasterCard & Land Transport Authority (LTA) for Unleash the Gates campaign
This campaign has been running since 1st December 2021 and will continue to run till 18th January 2021. Commuters who use a contactless bank card for fare payment will be able to play and earn reward points (known as WINK+ points) when they register an account with TL SimplyGo app and add their bank card used for public transport.
Ms Deborah Heng, Country Manager, Singapore, Mastercard said: “Since implementing contactless solutions for an open-loop transit system in Singapore, commuters have been enjoying a much simpler and smoother commute with a Mastercard in hand. As a longstanding partner of LTA and TransitLink, Mastercard is pleased to jointly promote SimplyGo again, by partnering with Stellar Ace this time to encourage commuters to contribute their WINK+ points to The Straits Times School Pocket Money fund in a simple, fuss-free way. Mastercard works to make a difference in communities across the world to do something priceless, and with the year-end festivities underway, this initiative aims to remind everyone to reflect on the spirit of love and selflessness by showing their support and lending a helping hand.”
Mr Yeo Teck Guan, Senior Group Director, Public Transport, LTA said, “We have seen a strong uptake of SimplyGo since its launch with an average of 600,000 daily trips. A key reason for this is its ease of use. Commuters can simply tap in and out with their contactless cards or mobile wallets when they travel on public transport without the need for upfront top-ups or pre-registrations. They may check their travel history and fares on the go with the TL SimplyGo app. We hope this meaningful initiative will encourage more commuters to try out and experience the convenience of contactless transit payments for themselves.”
Commuters will receive a unique participation code to access 400 virtual gates where they can earn reward points after they have registered. Users who add a Mastercard debit, credit or prepaid card to their TL SimplyGo account will gain access to 100 more exclusive virtual gates for more points. New TL SimplyGo account users who pay for a minimum of 60 trips with their contactless bank card during the campaign period will also receive extra points.
“Our TL SimplyGo app supports LTA’s SimplyGo initiative, which allows contactless bank cards to be used for public transport. We hope that through this “Unleash the Gates” campaign, more commuters will adopt our TL SimplyGo app for their travel-related needs. Currently, they can already view their travel transaction history, perform travel card-related services and plan their public transport journey via our mobile app while on the go. We want to add value to TL SimplyGo account users by rewarding them with more than just the ease of using our app. Hence, we are working with partners to introduce more lifestyle offerings such as this reward campaign, on top of the many services already available on our mobile app to assist commuters with their travel-related needs,” said Mr Lee Yuen Hee, Chief Executive Officer, Transit Link Pte Ltd.
Ms Jeslyn Tan, Managing Director, Stellar Ace said, “This first synergistic partnership between Stellar Ace, LTA, TransitLink and Mastercard will benefit our commuters and customers as we bring together a complete transit payment and rewards ecosystem. We’re proud to have our WINK+ app be part of this strategic long-term partnership with TransitLink. Amassed with more than 200,000 users, we deliver a seamless Offline to Online engagement and rewards experience through our gamification capabilities of WINK+ Gates for this campaign. Our recent Gold Award win for the Best Use of Direct Marketing (Loyalty and Engagement Awards 2021) reinforces the app as the right platform for this campaign.”
Stellar Ace is the media & digital solutions arm of Stellar Lifestyle.
To find out more about this campaign, https://www.transitlink.com.sg/unleash-the-gates-wink…/
For more info on Stellar Ace, visit www.stellarace.com.sg FB/IG @OurStellarAce.
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